About Us

Built by runners,
for runners.

StartLane was born from a simple frustration: most training apps guess. They give you generic plans and hope for the best. We believed runners deserved better — training built on real science, adapted to real data.

Our Mission

We're building the training platform we wished existed — one that uses the Norwegian Method and peer-reviewed sports science to generate plans that actually adapt to how your body responds.

Whether you're a solo runner chasing a 5K PR or a high school coach managing a 40-athlete XC program, StartLane gives you the same science-backed tools used by Olympic-level coaching teams.

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Science First

Every plan is built on published research — Norwegian Method, Tanaka formula, NTNU VO2max protocols.

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Adapt to You

Daily check-ins and recovery data shape your training. The plan adjusts — you don't have to.

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Individual & Team

Solo runner or coaching a squad — same platform, same science, different workflows.

Why the Norwegian Method?

In the last decade, Norwegian distance runners went from good to dominant. Jakob Ingebrigtsen. Gustav Iden. Kristian Blummenfelt. The method behind their success wasn't a secret — it was published in research papers and coaching manuals. But it wasn't accessible to everyday runners.

The core insight is simple: most runners train too hard on easy days and not hard enough on threshold days. The Norwegian Method fixes this with precise heart rate zones, lactate-guided threshold training at 2-3 mmol/L (not the traditional 4.0), and the 4x4 VO2max protocol.

We built StartLane to make this accessible to anyone with a heart rate monitor and a pair of running shoes. Your zones are calculated in 2 minutes. Your plan is generated instantly. Your progress is measured by the only metric that matters: running faster at the same heart rate.

What We Offer

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For Individual Runners

  • checkNorwegian Method 8-week blocks
  • check5K / 10K / Half / Marathon / Ultra plans
  • checkSummer base building
  • checkHR zone calculator
  • checkManual logs + Apple Health import
  • checkDaily check-ins + plan adaptation
  • checkForm analysis video upload
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For Coaches & Teams

  • checkRoster management with invite codes
  • checkMeet schedule with A/B/C priority
  • checkRace results + team scoring
  • checkBulk plan assignment
  • checkRecovery alerts across roster
  • checkWorkout overrides per athlete
  • checkSeason management
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Built on Science

  • checkNorwegian 5-zone model
  • checkTanaka max HR formula
  • checkNTNU 4x4 VO2max protocol
  • checkBakken threshold principles
  • checkSan-Millán Zone 2 research
  • checkRecovery-based adaptation
  • checkForm metrics (cadence, knee angle, overstride, vertical oscillation)

Ready to train smarter?

Free to start. No credit card. Your first plan in 2 minutes.